As restoration work continues on Folkestone’s historic Leas Lift, the charity has appointed a Content Marketing Officer to ensure audiences stay informed and engaged throughout the project.
George Cory joins the team with a strong background in communications, having previously worked at creative organisations in Kent, including the Gulbenkian Arts Centre and Creative Folkestone. With a passion for storytelling, heritage, and culture, George brings experience in videography, photography, and digital marketing to help share the story of the Leas Lift’s restoration.
Floortje Hoette, Chief Executive Officer of Folkestone Leas Lift, said:
“The restoration of the Lift is a project that means so much to so many people, and keeping the public informed is a key part of our work. We’re thrilled to welcome George to the team to lead on communications and bring the story of the Lift’s revival to life. His passion for Folkestone and its heritage, combined with his experience in the creative sector, will be invaluable as we move towards reopening.”
Folkestone has long been at the heart of George’s work, first through Creative Folkestone and now with the Leas Lift. Discussing his new role, he said:
“Folkestone has an energy that’s constantly evolving, whether it’s through its arts scene, independent businesses, or its stunning coastal setting. It’s a town that thrives on creativity and community, and the Leas Lift is a key part of that. It’s more than just a historic mode of transport, it’s a symbol of connection – linking the town and its visitors to the seafront in a way that’s both practical and nostalgic. Seeing it brought back to life is an important moment in Folkestone’s ongoing transformation.”
With a busy year of restoration progress ahead, there will be many key moments to document and share. One significant milestone has already taken place in George’s first week – watching the Lift’s carriages being craned off the track and taken away for restoration.
“That was a huge step in bringing the Lift back to life, and seeing that kind of progress so early on was both exciting and surreal. But the moment I’m most looking forward to? Finally getting to ride the Lift on opening day. That will be an unforgettable experience.”
To ensure that both residents and visitors stay up to date, George is leading on a multi-channel approach, including social media updates, newsletters, video content, and working with local and national press.
“We want to bring people along for the journey. It’s not just about sharing updates, but about creating ways for the community to feel involved and connected to the restoration.”
With an exciting year ahead, the Leas Lift continues to be a cherished part of Folkestone’s past, present, and future.
